Diet

• Vegetarian/Vegan 

• <£10 Takeaway per week 

• Prefers to buy locally sourced food 

Home

• Heats home with sustainable energy 

• Regularly turns off lights and appliances 

• Keeps house temp below 19C 

• Has installed many energy efficiency improvements 

Transport

• Uses Bicycles, walks, EV, Hybrid 

• Spends 1-10 hours commuting 

• Flies 1-3 times a year (Domestic/Short Haul) 

Stuff

• Renews household/personal items only when absolutely necessary 

• Spends below £50 in clothes per month 

• Recycles everything 

Diet

• No Beef/ Meat very rarely 

• £10 - £50 Takeaway per week 

• Buys locally sourced food on occasion 

Home

• Heats home with gas 

• Turns off light and appliances occasionally 

• Keeps house temp between 19-21C 

• Has installed some energy efficiency improvements

Transport

• Uses Public Transport, small car 

• Spends 10-20 hours commuting 

• Flies 4-8 times a year (Domestic/ Short/ Medium Haul) 

Stuff

• Renews household/personal items every 3-5 years 

• Spends £50-£150 in clothes per month 

• Recycles some items (Food, canned products, paper, plastic, glass) 

Diet

• Meat Lover 

• >£50 Takeaway per week 

• Doesn’t worry about where food comes from  

Home

• Heats home with oil/wood 

• Never turns off lights or appliances 

• Keeps house temp over 21C 

• Hasn't installed energy efficiency improvements 

Transport

• Uses medium or large car 

• Spends 20+ hours commuting 

• Flies 9+ times a year (Domestic/ Short/ Medium/ Long Haul) 

Stuff

• Renews household/personal items (Laptop/phone/TV/furniture) every 1-2 years 

• Spends over £150 in clothes per month 

• Does not recycle