On 19 September 2017, Puebla earthquake struck Mexico with an estimated magnitude of 7.1, shaking the ground for about 20 seconds. The earthquake caused damage in the Mexican states of Puebla, Morelos and the Greater Mexico City area, including the collapse of more than 40 buildings. Sadly, 370 people were killed and more than 6,000 were injured by the earthquake. After this sad event, Ecofye co-founder Daniela met Cynthia from The Entrepreneurs’ Organisation (EO) in a conference in Mexico, an together they decided to support one of the communities most affected by the 2017 Puebla earthquake in state of Morelos. Daniela managed the project and took part in fundraising 500,000 USD to build 60 houses for those who lost theirs.The project focused heavily on reconstruction as the majority of the community weren't able to afford rebuilding.
During this period, Daniela had a chance to connect with the community and better understand its social dynamics, which led her to start a new project to further improve the community's local economy. Three years later, Ecofye started to work on a people-focused project to better understand the community's skills and resources and help it commercialise and improve its products. . Ecofye will be using innovative technologies such as IoT to put all quality products under the same umbrella and connect them with distributors and retailers. In order to be successful with this social impact project, it is essential for us to understand the needs, economic situation and expectations of the community in the state of Morelos. We are very excited to be involved in this social impact project that improves the lives of the community and looking forward to sharing this journey with you along the way.